Our key takeaways:
Vera: "The common thread for me was that everyone is using technology to make the world a little better. So how can technology and digital solutions contribute to solving real-world problems such as food waste, inclusion , transparency & stimulating a circular economy. But not only from a philanthropic point of view, it will actually deliver more business value.
What I was very enthusiastic about was the story of Jessi Baker, CEO of Provenance; a platform that is busy making the supply chain of products more transparent by means of blockchain technology. Consumers want to know where their products come from; that is the way you can build brand trust. These types of platforms make that possible.
Not only do you build trust with the consumer in this way; you can also discover and tap into new target groups. Purna Virji from Microsoft showed in her story how a technological solution that has arisen from helping young people with disabilities to their arms who want to play games can also help others who, for example, are temporarily unable to use their arm(s) if, for example, they broke it or are holding a baby. Thus a solution that you thought would only be suitable for a small group, turns out to have a much larger market. "
Bart: "In companies you need new ways of thinking and skills. If you want to continue to participate as a company in the future, we have to work on other ways of thinking and innovating. You need these skills in the digital future in companies. (So education also needs to adap) It is important to know how you can innovate quickly and learn or unlearn things quickly. Innovation is not just a single person or department and you also cannot change existing culture - it is a mindset with new skills. Multidisciplinary teams are the future if you want to innovate in any area. Specialists who have good collaboration skills is the short summary of this. Together with the right mindset and a sense of security to be allowed to change is key to achieving results in a company.
Participate. It is no longer a matter of whether tech is going fast or not. It goes faster than you can keep up with, whether you are in digital or not. We are only really getting up to speed now. That can be negative, but also positive. Make sure you are aware o on what it means for your brand, company or industry and take action yourself to try things out, learn and experience. Moreover, you don't have to make anything yourself, there are countless platforms with building blocks available online. It is about how you can make something of this for your business and stay ahead of the competition or build a unique customer experience. By working on it you can anticipate and innovate. And whoever innovates stays alive.
James Beacham from CERN said it in his really mind blowing keynote: "Never be afraid to ask the big questions!"