Green Orange was given the challenge of setting up online advertising for the Silvana Support autumn campaign (the best neck-supporting pillows). The goal was two-folded: ensure a positive image of the Silvana brand, and generate sales by sending visitors to the point-of-sale locator on the website.
To ensure that each campaign performs better than the previous one, it is necessary to set up a thorough campaign plan to make sure that the process of measuring, analyzing and learning is guaranteed.
By taking the achieved results into account for the follow-up campaign, we have already acquired the first optimisations before the start of the campaign. We have also continuously monitored and, where necessary, adjusted to maximize the results.
The results of the first campaign were so positive that we were asked to also take on the follow-up campaign. With the learnings from the previous campaign, the new campaign performed better in all aspects: more sessions, longer session duration, lower bounce rate and 76% more clicks at the point-of-sale locator. And that was achieved with 9% less campaign budget.