On Thursday the 10th of November the DDMA Data Dag 2016 is taking place in Pakhuis de Zwijger in Amsterdam. An event organized by DDMA.
In addition to the Customer Data Award nominees and their keynotes, I have been asked to participate as a speaker in the parallel sessions. Quite an honor and really cool!
In addition to my own Be Relevant! story, how to get as relevant as possible for your customer, there are 3 more speakers planned for these sessions. And not the least!
Sanne Mulder, Legal Counsel DDMA, will share her insights on the legal challenges that (data) marketers have to deal with. Astrid Bongers’ (KPN) session explains the digital transformation and what the practice is at KPN. Braynz, hosted by Sergio Romein, is sharing knowledge on neuromarketing and the psychology behind data driven marketing.
My session is about “being relevant for your customer in 4 easy steps“. Some of you might recognise this since it actually is based on a blog I wrote a while ago for Frankwatching.
In this blog I explain in a few simple steps how you start your data driven marketing strategy and what this looks like in practice. So, I’m providing an interactive and “hands on” session based on these 4 steps!