Archive for the ‘iStrategy 2010’ Category
Friday, 19 February, 2010
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19
Feb
iStrategy 2010: Go where the fish goes, fish where the fish is
The fishtank at Raddisson Blu Hotel, Berlin. The venue of the iStrategy event. Photo by Patrick Veenhoff
Last week I visited the iStrategy event in Berlin and promised you my notes from keynotes and panels taking on there. This is my coverage of the second activity of day #1 at iStrategy: a panel session that briefly goes into the upcoming Social Media developments.
This was a panel discussion, led by Nils Andres who is the CEO of a brand and media lab that brings innovation and novel thinking to brand management. The panel seats were taken by Anders Kyhlsted (co-founder of Booli, a Swedish real estate search engine), Cesar Mascaraque (MD of Ask Jeeves) and Thomas Marzano (Creative Director at Philips).
Thursday, 11 February, 2010
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11
Feb
iStrategy 2010: Going from traditional campaigning to constant engagement
Social Media Strategy Event, 9-10 February 2010, Berlin
The last two days I’ve been around at the iStrategy event in Berlin. Lots of global companies attended as this event to share their knowledge and experiences in the area of social media. Digital experts spoke about the rapid growth of social networking and mobile web and merging this into innovative and creative online strategies. How to navigate through the marketing mix and forge ahead of the competition.
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