As a B2B company, Siemens recognized the importance of adding value in communicating towards their stakeholders. They therefore centralized content marketing as their main marketing instrument. Green Orange provided the digital backbone to make sure content could be distributed via relevant channels through Real Time Magazines (RTM). These online magazines make sure the Dutch business departments can share content to their stakeholders in their specific branch in a relevant way. It allows the marketing team to add and keep track of Siemens events throughout the year by enabling the teams with an easy to manage back-end & CMS. E-mail marketing automation tooling has a central role in distributing the content from the magazines to relevant stakeholders & making sure interested parties can sign-up for Siemens events.
In the past few years there have been 7 RTMs deployed and connected with the extensive internal Siemens landscape. On this sustainable basis, Siemens and Green Orange launched data-driven awareness campaigns, ensuring new and existing target audiences are reached with relevant content, through the right channels, communicating the Siemens brand in a relevant way. Real-time dashboards provide insights into the performance of their marketing channels and digital campaigns.