The mobile media landscape is shifting rapidly. According to Mary Meeker, a Morgan Stanley analyst the mobile web will overtake the fixed Internet by 2015. The mobile usage is ramping up at a quicker velocity than the desktop version ever did.  It seems like the rise of both mobile and social media are pushing each other higher. Comparing to a year ago now 98% more people use a smartphone to update friends about on their whereabouts.

Specifically young people (between 18-29) are engaged to use non-voice data applications on their mobile devices. The average mobile media user is 32 and 46% are female. Android and Iphone users spent about 80 minutes using apps and download 9 new apps per month on average.

All these insights are plotting out how quickly mobile media is gaining ground. I venture to say that, in 5 to 10 years, there are people who no longer have a desktop or laptop. In future, I expect, all web-based applications will run on mobile phones. What I find interesting to see how young people cope with this, this group, known as digital natives lead the way in the use of mobile data applications.

For more insights, check this Slideshare presentation: