Archive for the ‘Kennis’ Category
Woensdag, maart 10, 2010
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10
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Twitteren op het werk?
Een hot topic op het moment is het gebruik van sociale netwerken op het werk. Waar voorheen sociale netwerken met name gebruikt werden voor privedoeleinden, worden bepaalde netwerken steeds meer zakelijk ingezet. Persoonlijke en professionele redenen komen steeds meer samen.
Vrijdag, maart 5, 2010
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Social media tools part 2: Alterian SM2
Before you start working on a social strategy it’s important to know what your target audience is saying about your brand and products before you engage them. As my colleague Carolien mentioned in her earlier blogpost is that we advice to listen first.
One of the listening tools we have been testing is Alterian SM2. In this post I will talk about the functionalities as well review the practicality of this tool.
Vrijdag, maart 5, 2010
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5
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Mobile Browser Market
Overzicht van in welke landen welke mobiele browser gebruikt wordt (Apple, Android, etc):
Vrijdag, maart 5, 2010
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5
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AUGMENTED REALITY – CAMPAIGN PROCESS
Basically, building an augmented reality application is the combination of two main
technologies:
1. Tracking a moving target (the support of augmented reality)
2. Rendering the 2D/3D objects in the real time video stream
Phase 1: Campaign basement
Work with the client to develop the augmented reality scenario:
Scope out the project, document key dates/timings, goals, deliverables, messaging, etc
Develop scenario(s) storyboards
Confirm scenario(s)
Phase 2: Content creation
3D artist develop assets for the customized solution:
Sound effects, video files and other assets are sourced
3D content and animation are created
Validation of the content
Phase 3 : Programming
Engineers customize the solution through scripting – where the interactivity of the user experience is developed:
Scenario and game play development
Validation of final result
Phase 4: Final delivery
The final version is tested on each OS and browser
Final web integration (@home web only)
Vrijdag, februari 19, 2010
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19
feb
iStrategy 2010: Go where the fish goes, fish where the fish is
The fishtank at Raddisson Blu Hotel, Berlin. The venue of the iStrategy event. Photo by Patrick Veenhoff
Last week I visited the iStrategy event in Berlin and promised you my notes from keynotes and panels taking on there. This is my coverage of the second activity of day #1 at iStrategy: a panel session that briefly goes into the upcoming Social Media developments.
This was a panel discussion, led by Nils Andres who is the CEO of a brand and media lab that brings innovation and novel thinking to brand management. The panel seats were taken by Anders Kyhlsted (co-founder of Booli, a Swedish real estate search engine), Cesar Mascaraque (MD of Ask Jeeves) and Thomas Marzano (Creative Director at Philips).
